thesethings's posterous

thesethings's posterous

thesethings (andy)  //  @thesethings
portland, oregon
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Feb 7 / 4:24pm

Joan Rivers changed the Posterous dashboard

Forget_godaddy

Even people who like GoDaddy's service wince at their ads. The Superbowl is an acute reminder that your patronage may be enabling the worst taste ever.

Posterous, seizing the moment and Twitter sentiment analysis, put a "Forget GoDaddy" footer in the dashboard sometime today, reminding users of their domain registration services.

Sidebar: For those who didn't watch the Superbowl, Joan Rivers is the newly featured Godaddy spokesperson. And as anybody who saw the Joan Rivers documentary that came out last year is doing, I find myself cheering on the development.

Filed under  //  ads   go daddy   joan rivers   posterous   superbowl  
 
Feb 16 / 1:17am

Meet the Swagger-wagon, the anti-Superbowl commercial

If you caught any of the Superbowl commercials, you know there was a theme:  Domesticity sucks, and you can escape by buying stuff. But don't think too much, bro. That's a total drag."  (It got a bit Fight Club. But instead of urging you to reject all consumerism, they had the tricky task of asking you to be annoyed by your wife's materialsm, but not your own. )

But this is America, and there's room for more than one zeitgeist.

Ladies and gentlemen. The anti-Superbowl ad: The Swagger-wagon. In this universe, domesticity doesn't suck. It's crazy.

[update: Toyota made the commercial (video second down) private (!?!).  The internet-length videos remain embeddable.]

.  

And there is a lot of thinking.  You're not boring, you're cool. But you know you're not really cool. You laugh at yourself. But also at everybody else.

META-Meta-meta.

Toyota has covered every psychological angle.  On the YouTube campaign page, they even call the couple "self-absorbed," in case anybody is annoyed by cloyingly likable people.

We're living in a post Arrested Development world people. (Which if you want to get meta, is a post-Office world).  Which if you want to get meta-meta, is a Toyota Sienna world...

 

Filed under  //  ads   advertising   analysis   arrested development   commercials   critique   media   sienna   superbowl   television   the office   toyota   youtube