Meet the Swagger-wagon, the anti-Superbowl commercial
If you caught any of the Superbowl commercials, you know there was a theme: Domesticity sucks, and you can escape by buying stuff. But don't think too much, bro. That's a total drag." (It got a bit Fight Club. But instead of urging you to reject all consumerism, they had the tricky task of asking you to be annoyed by your wife's materialsm, but not your own. )
But this is America, and there's room for more than one zeitgeist.
Ladies and gentlemen. The anti-Superbowl ad: The Swagger-wagon. In this universe, domesticity doesn't suck. It's crazy.
[update: Toyota made the commercial (video second down) private (!?!). The internet-length videos remain embeddable.]
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And there is a lot of thinking. You're not boring, you're cool. But you know you're not really cool. You laugh at yourself. But also at everybody else.
META-Meta-meta.
Toyota has covered every psychological angle. On the YouTube campaign page, they even call the couple "self-absorbed," in case anybody is annoyed by cloyingly likable people.
We're living in a post Arrested Development world people. (Which if you want to get meta, is a post-Office world). Which if you want to get meta-meta, is a Toyota Sienna world...
