There are a more than a few things that keep web app developers from marketing their stuff to the enterprise: Price-point chasms, high acquisition costs, and old-school authentication schemes. But what if you could offload most of that stuff to Google? AND, have them do a bunch of marketing for you?
Well, doy: You can with the Google Apps Marketplace that was just announced last week.But after talking to a couple of developer friends, I realize that Google didn't make it extremely clear how all this works. Those of us inside Googlelandia reality bubble had giant a-ha! moments when we heard about the new store. But many awesome, talented devs have only interacted with Google Apps from a user perspective, not a developer one. So I'm telling you all to check out the webinar that Google is offering on Wednesday. It's all about how to get your application into the Google Apps Marketplace. I don't work for Google, so I don't know the exact agenda. But it's supposed to cover both technical and policy stuff. (And actually, I think the policy stuff will be more useful to you. The tech stuff is less unique to Google Apps than the policy stuff.)