thesethings's posterous

thesethings's posterous

thesethings (andy)  //  @thesethings
portland, oregon
lately: #datascraping #bash #python #design #fun #delight #twitter #tumblr #screencasts

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Jun 1 / 9:47pm

Clever use of video for audio distribution

I like this play on the YouTube camera-pointed-at-record-player genre.

Some might question using video at all when there is no video.  YouTube is the second biggest search engine of any kind.  That's a good reason to get your audio video-ified. Even if you have no video.

If you think I'm just coolly ignoring the song while commenting on design and business, nah. I even really like song (but it's beside my main point about videoing image-less audio).  But given recent pop history surrounding similar artists of this genre, this act probably won't end well, and I feel funny encouraging it.

Filed under  //  audio   design   music   playful   sky ferreira   youtube  
 
Feb 16 / 1:17am

Meet the Swagger-wagon, the anti-Superbowl commercial

If you caught any of the Superbowl commercials, you know there was a theme:  Domesticity sucks, and you can escape by buying stuff. But don't think too much, bro. That's a total drag."  (It got a bit Fight Club. But instead of urging you to reject all consumerism, they had the tricky task of asking you to be annoyed by your wife's materialsm, but not your own. )

But this is America, and there's room for more than one zeitgeist.

Ladies and gentlemen. The anti-Superbowl ad: The Swagger-wagon. In this universe, domesticity doesn't suck. It's crazy.

[update: Toyota made the commercial (video second down) private (!?!).  The internet-length videos remain embeddable.]

.  

And there is a lot of thinking.  You're not boring, you're cool. But you know you're not really cool. You laugh at yourself. But also at everybody else.

META-Meta-meta.

Toyota has covered every psychological angle.  On the YouTube campaign page, they even call the couple "self-absorbed," in case anybody is annoyed by cloyingly likable people.

We're living in a post Arrested Development world people. (Which if you want to get meta, is a post-Office world).  Which if you want to get meta-meta, is a Toyota Sienna world...

 

Filed under  //  ads   advertising   analysis   arrested development   commercials   critique   media   sienna   superbowl   television   the office   toyota   youtube